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Details and Application

What's MediaLab? MediaLab is the creative studio of The Philadelphia Inquirer, Daily News and philly.com. They've been recognized for their "innovation through collaboration".

What's the prize? $30,000 in free advertising space and creative services from MediaLab. They do the work, you get the rewards.

Who can apply? An arts and/or cultural organization with 501(c)3 status located in the Greater Philadelphia Region.

Questions? Contact the Arts & Business Council of Greater Philadelphia at 215.790.3620.

Deadline:

  • July 30, 2010: Applications are due via the submission of this online application no later than 5:00 pm on July 30, 2010.
  • September 2010: Winner announced
I. Arts Organization Contact Information
   
Name of person submitting application:
Name of arts organization:
Tax ID Number :
   
Name of Executive Director:
Executive Director phone number:
Executive Director email:
Organization Address:
City:
State:
Zip Code:
Budget Size of your organization:
Budget Actual:
Project Point of Contact (required)
Point of Contact phone number:
Point of Contact email address:
Is your Board aware that you are applying for this contest?:
Yes No
II. Application Narrative  
Please answer the following questions, limiting your responses to no more than 300 words per question.
1. Organization and Mission: Please describe your organization and its core mission.
2. Need Statement: What specific need within your organization will winning this contest address? Why is winning this contest important to your organization right now?
3. Advertising Campaign : How will this advertising campaign fit into an overall marketing strategy for your organization? What are your specific ideas on how your organization will use this campaign?
4. Past history with advertising: What has been your organization's experience with advertising in the past? Please discuss yoru organization's use of print advertising, if applicable.
5. Outcomes: What is the one thing you would ilke the audience to take away from this advertising campaign, and how does this relate to your organization's mission?
6. Evaluation: Please describe how you plan to evaluate your work. What will success look like?

Philadelphia Inquirer and Arts & Business Council MediaLab™ Contest Official Rules
No Purchase Necessary to Enter or Win Official Rules: No purchase necessary. Contest runs from April 27, 2010, 12:00pm through July 27, 2010 5:00pm. To be eligible, you must be a 501c3 arts and cultural organization. To enter, go to www.artsandbusinessphila.org/medialab.asp and fill out the entry form online. The prize drawing will be held in September 2010 and will be evaluated by members of the Arts & Business Council and Philadelphia Inquirer marketing department. One prize winner will be selected. The prize is two full page b/w or color ads and design concepts by MediaLab™. Prizes are non-transferable and have no cash value. Winners will be contacted by telephone. Not responsible for lost, late, misdirected or non-delivered entries. Upon receipt, entries become the property of Philadelphia Newspapers LLC (PN), the publisher of The Philadelphia Inquirer. No substitution of prizes will be permitted. By entering, you allow PN to use your name, e-mail address and address for mailing-list and other marketing purposes, and each prize winner grants The Philadelphia Inquirer the right to use his or her name and/or likeness for promotional purposes without further compensation. Winner will be required to sign a statement of eligibility, a marketing release and a liability release, as a condition to winning. Unclaimed prizes will not be awarded. Entrants agree that neither The Philadelphia Inquirer, Arts & Business Council, nor their respective parents, subsidiaries, affiliates, directors, officers, employees and agents are liable for any and all claims for injury, loss or damage of any kind resulting directly or indirectly from participation in this contest or from acceptance or use of any prize. Employees of The Philadelphia Inquirer and their respective affiliates and their immediate family members are not eligible. Decisions of PN and Arts & Business Council regarding contest entries and winners are final and binding. Void where prohibited by law. For the name of the prize winner, send a self-addressed stamped envelope before September 30, 2010 to: The Philadelphia Inquirer MediaLab™ Contest, Marketing Dept. Philadelphia, PA, 19130.  

200 South Broad Street, Suite 700 | Philadelphia, PA 19102-3896 | Tel: 215.790.3620 | Fax: 215.790.3600